Chapter Questions
What is social responsibility? Why is it important?
What are stakeholders? What role do they play in strategic marketing decisions?
What are four dimensions of social responsibility? What impact do they have on marketing decisions?
What is strategic philanthropy? How does it differ from more traditional philanthropic efforts?
What are some major social responsibility issues? Give an example of each.
What is the difference between ethics and social responsibility?
Why is ethics an important consideration in marketing decisions?
How do the factors that influence ethical or unethical decisions interact?
What ethical conflicts may exist if business employees fly on certain airlines just to receive benefits for their personal frequent-flyer programs?
Give an example of how ethical issues can affect each component of the marketing mix.
How can the ethical decisions involved in marketing be improved?
How can people with different personal values work together to make ethical decisions in organizations?
What trade-offs might a company have to make to be socially responsible and responsive to society's demands?
What evidence exists that being socially responsible and ethical is worthwhile?