Chapter Questions
Why is the penny press important to the development of the contemporary U.S. newspaper?
What are some similarities and differences between daily and weekly newspapers?
What effects can advertising have on the production, distribution, and exhibition of a newspaper?
When might a newspaper want total market coverage, and when might it want to carry out segmentation?
What are the arguments of people who believe that printed papers are doomed to disappear, and those who disagree with them?