Chapter Questions
Why would contemporary public-relations practitioners be more likely to invoke Edward Bernays than P. T. Barnum as a respected figure for their industry?
Explain how the consumer marketing and media relations categories of public relations activities will often overlap.
Why and how might a company use event marketing with respect to video games? Can you discover a situation in which that took place?
If reporters have as negative a view of PR as they typically say they do, why is the use of public relations output so widespread?