Below are three scenarios. Indicate how the researcher should proceed in each case; that is, determine the following, giving reasons:
a. The purpose of the study
b. 'The type of investigation
c. The extent of researcher interference
d. The study setting
e. The time horizon for the study
f. The unit of analysis
Scenario A
Ms. Joyce Lynn, the owner of a small business (a women's dress boutique), has invited a consultant to tell her how her business is different from similar small businesses within a 60-mile radius with respect to use of the most modern computer technology, sales volume, profit margin, and staff training.
Scenario B
Mr. Paul Hodge, the owner of several restaurants on the Hast Coast, is concerned about the wide differences in their profit margins. Ie would like to try some incentive plans for increasing the efficiency levels of those restaurants that lag behind. But before he actually does this, he would like to be assured that the idea would work. He asks a researcher to help him on this issue.
Scenario C
A manager is intrigued why some people seem to derive joy from work and get energized by it, while others find it troublesome and frustrating.