In a study, when asked to choose between an iPod retailing for $\$ 100$ and $\$ 100$ cash, people were more likely to choose the money. But when they were given an iPod and then asked if they would trade it for $\$ 100,$ they were more likely to choose the iPod. $(L O 2 I-2)$
a. What effect does this reflect?
b. Is this behavior rational?