STEP-BY-STEP ANSWER:
Step 1: Identify the metal atom that will lose electrons to form a positive ion (cation) and the non-metal that will gain electrons to form a negative ion (anion).
Step 2: Describe the electron transfer process, noting that the loss and gain of electrons lead to the formation of ions.
Step 3: Explain how the attraction between the oppositely charged ions releases lattice energy, which significantly lowers the potential energy of the system.
Step 4: Conclude that the overall energy change, involving the energy required to ionize the atom and the energy released upon lattice formation, results in a more stable compound.
Final Answer: Ionic bond formation lowers potential energy mainly due to the lattice energy released when oppositely charged ions attract each other, thereby stabilizing the compound.