STEP-BY-STEP ANSWER:
Step 1: Identify the broad averaging method used for cost allocation.
Step 2: Recognize that this method computes an average cost for all products without accounting for product-specific resource usage.
Step 3: Understand that products with lower actual resource consumption may be overcosted while products with higher consumption are undercosted.
Step 4: See that the imbalances cause some products to effectively subsidize the costs of others, hence cross-subsidization occurs.
Final Answer: Broad averaging fails to reflect the true cost of each product, resulting in some products being undercosted and others overcosted, which leads to product-cost cross-subsidization.