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Integrated Advertising, Promotion, and Marketing Communications
Integrated Advertising, Promotion, and Marketing Communications
Kenneth E. Clow, Donald E. Baack
8th Edition
ISBN #9780134484136
769 Questions
0 Students Work From this Textbook
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Chapters
1
Integrated Marketing Communications
0 sections
42 questions
2
Brand Management
0 sections
46 questions
3
Buyer Behaviors
0 sections
44 questions
4
The IMC Planning Process
0 sections
49 questions
5
Advertising Campaign Management
0 sections
53 questions
6
Advertising Design
0 sections
54 questions
7
Traditional Media Channels
0 sections
54 questions
8
Digital Marketing
0 sections
56 questions
9
Social Media
0 sections
50 questions
10
Alternative Marketing
0 sections
55 questions
11
Database and Direct Response Marketing and Personal Selling
0 sections
58 questions
12
Sales Promotions
0 sections
60 questions
13
Public Relations and Sponsorship Programs
0 sections
47 questions
14
Regulations and Ethical Concerns
0 sections
58 questions
15
Evaluating an Integrated Marketing Program
0 sections
43 questions
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