Textbooks
Research Methods for Business Students
Research Methods for Business Students
Mark N.K. Saunders, Adrian Thornhill, Philip Lewis
5th Edition
ISBN #9780273716860
115 Questions
0 Students Work From this Textbook
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Chapters
1
The nature of business and management research and structure of this book
0 sections
4 questions
2
Formulating and clarifying the research topic
0 sections
9 questions
3
Critically reviewing the literature
0 sections
8 questions
4
Understanding research philosophies and approaches
0 sections
7 questions
5
Formulating the research design
0 sections
7 questions
6
Negotiating access and research ethics
0 sections
7 questions
7
Selecting samples
0 sections
10 questions
8
Using secondary data
0 sections
7 questions
9
Collecting primary data through observation
0 sections
7 questions
10
Collecting primary data using semi-structured, in-depth and group interviews
0 sections
9 questions
11
Collecting primary data using questionnaires
0 sections
12 questions
12
Analysing quantitative data
0 sections
12 questions
13
Analysing qualitative data
0 sections
8 questions
14
Writing and presenting your project report
0 sections
8 questions
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