Book Cover for Social Commerce: Marketing, Technology and Management

Social Commerce: Marketing, Technology and Management

Efraim Turban, Judy Strauss, Linda Lai (auth.) 1st Edition ISBN #9783319170282 186 Questions

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Chapters

Introduction to Social Commerce

Tools and Platforms for Social Commerce

Supporting Theories and Concepts for Social Commerce

Marketing Communications in Social Media

Customer Engagement and Metrics

Social Shopping: Concepts, Benefits, and Models

Social Customer Service and CRM

The Social Enterprise: From Recruiting to Problem Solving and Collaboration

Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming

Strategy and Performance Management in Social Commerce

Implementing Social Commerce Systems