Textbooks
Strategic Retail Management: Text and International Cases
Strategic Retail Management: Text and International Cases
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
1st Edition
ISBN #9783834902870
47 Questions
0 Students Work From this Textbook
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Chapters
1
Retail Formats - Food
0 sections
3 questions
2
Retail Formats - Non-Food
0 sections
3 questions
3
New Competitors - Vertical Strategies
0 sections
3 questions
4
Growth Strategies
0 sections
3 questions
5
The Internationalisation of Retailing
0 sections
4 questions
6
Retail Branding and Positioning
0 sections
4 questions
7
Store Location - Trading Area Analysis and Site Selection
0 sections
3 questions
8
Merchandise and Category Management
0 sections
3 questions
9
Pricing
0 sections
3 questions
10
Instore Marketing
0 sections
3 questions
11
Customer Relationship Management
0 sections
3 questions
12
Buying - Strategy and Concepts
0 sections
3 questions
13
Logistics - Physical Distribution
0 sections
3 questions
14
Logistics - Supply Chain Management and Information Management
0 sections
3 questions
15
Controlling and Financial Management
0 sections
3 questions
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