STEP-BY-STEP ANSWER:
Step 1: Acknowledge that the EMH assumes market prices reflect all available information.
Step 2: Understand that arbitrage opportunities are quickly exploited, eliminating the possibility of unexploited profits.
Step 3: Conclude that, because prices are fair and information is fully incorporated, consistently outperforming the market is very difficult.
Final Answer: Under the efficient market hypothesis, stock prices are considered to be fair and unpredictable, as they fully incorporate all current information.