Management 3300, Marketing Management 2020 spring, Georgia Tech Lorraine
Professor: Dr. Alka Varma Citrin
Office: Georgia Tech Lorraine, Room 304
Phone: 03-87-20-11-68
e-mail: alka.citrin@scheller.gatech.edu Office Hours: Tuesdays, TBD and by appointment
Required Text Book: Marketing: Real People, Real Choices (2018), Michael R. Solomon, Greg W. Marshall, and Elnora W. Stuart, 9. Edition.
Suggested Readings: Current periodicals, such as The Wall Street Journal, Economist, Business Week, Advertising Age Specific Course Objectives: Have you ever wondered about the mastery with which Apple has created a sustained demand for its products
in the market, or what it is about the Despacito video that captured the minds of multiple generations, or why Starbucks has people flocking to their shops despite their higher prices? If so, Marketing Management (MGT 3300) is a course that offers insights into these topics and many other aspects of marketing. This is an introductory level course in marketing and is designed to provide a broad exposure to the principles of marketing from both a theoretical and managerial perspective. In addition to making students aware of terminology, concepts, and techniques that are part of the world of marketing, students have the opportunity through out the semester to apply key marketing concepts while working on the planning and implementation of a successful marketing plan for a real firm. Upon completion of this course, students should be able to: 1. Understand and use basic marketing terminology and concepts 2. Understand the basics of marketing and planning. 3. Describe the elements of the marketing mix and how these elements are integrated in the marketing strategy . 4. Appreciate and understand the role of the customer in marketing, planning, target marketing, and positioning strategy. 5. Understand the environment in which organizations market their products, including the competitive, socio/cultural, natural, political/legal, economic, and technological environments . 6. Consider the global marketing environment and the impact on marketing strategy .
Evaluation: Examinations (2 @ 25% each)) Final Exam In class activities & class attendance (READ policy in syllabus to makeup missed attendance) Current marketing development presentations (2 each worth 2%) Product Marketing Plan Report (8 sections@ 2% /section)
50% 15%
10% 4% 16% 5%
Group Peer Evaluation (2 times @ 2% each)
Total 100% Grading Scale: A = 90%-100% c = 70%-79.9 % F = Below 60% B = 80%-89.9% D = 60%-69.9% Course letter grades will be assigned on a straight percentage basis of total points earned.
Grade Appeals: If a student believes that the grade given on an assignment or an exam is not correct, s/he may appeal the grade by discussing it with the professor of the course within one week of the time the graded work is returned or posted. Every effort will be made to post the grades for assignments, guest lecture attendance, and exams in a timely manner. It is your responsibility to verify the accuracy of these entries and to bring to my
notice any missing or incorrectly entered grades. Please do not wait till the end of the semeste