Marketing Management (MGT 3300) Exam 1
This exam will consist of approximately 50 multiple choice questions covering topics addressed from chapters 1-5. You are responsible for information contained in the text book in addition to the classroom lectures, discussions, group work, videos, and any additional information shared in the class. All questions will be answered online through the quiz option on Canvas. You should plan to have tested lockdown browser on your computer by taking the sample quiz well before the quiz date. So you can contact OIT to obtain help if something does not work on your computer. I will be unable to assist you with the technology during class.
Sample Questions
1. Shoppers at The World's Most Famous Surf Shop are a. producers b. consumers c. marketers d. distributors
2. The dioramas in the airport that Ron Jon could use to advertise The World's Most Famous Surf is an example of the element of the marketing mix. a. promotion b. distribution c. price d. place
3. One important part of marketing is to a. meet the needs of diverse stakeholders b. help keep people employed c. teach people ways to spend their money d. change prices every month based upon the rise or fall of the stock market
4. When a gap exists between a consumer's actual state and some ideal or desired state, the consumer has a a. benefit b. demand c. need d. want
5. Companies that have a orientation tend to be more successful at making one-time sales than they are at building repeat business. a. consumer b. marketing c. selling d. production
6. Coca-Cola commands 50 percent of the world's soft-drink business. This high market share is related to Coke's in marketing communication and distribution.
popular culture b. production orientation C. distinctive competency d. return on investments
7. To be successful in their marketing efforts, the marketers at Qode must have an understanding of the including what message would be effective. a. situation analysis b. target market C. marketing objective d. market development strategy
8. is the managerial decision process that matches the organization's resources and capabilities to its market opportunities for long-term growth. a. Operational planning b. Strategic planning c. Portfolio analysis d. SWOT analysis
9. Columbia Sportswear has introduced a new line of comfortable, lightweight clothing for people who fish. An example of is the decision to run a full-page ad in Field & Stream magazine in May to get potential customers to ask their sporting goods stores to carry the products that were introduced the preceding month. a. operational planning b. strategic planning C. business planning d. product competition
10. A manufacturing company wants to encourage its managers to get a college degree online. To determine what programs are available, requirements for entering specific programs, and how much time and money the programs require, the company's human resource director consulted a 2002 article in a newspaper on online universities. The human resources director used a. projective data b. a sec