Certain audiences and types of music are targeted by labels. I believe that record labels aspire to have their musicians conform to the model that they have established. Additionally, in order to successfully market their music and musicians to major media outlets, their artists are required to maintain a look that is both acceptable and profitable. From a business perspective, they are selling the product, which is the musician as well as the song. The situation becomes more difficult for an artist who is not permitted to create the music that they desire and who is booked consecutively in order to generate revenue for the business. Regrettably, this causes artists to experience burnout or to seek alternative methods of coping, such as the use of drugs and alcohol, in order to deal with the demands of their schedule and performances. One band that comes to mind is Sugar Ray, which, in order to develop into the well-known group that we are familiar with today, had to undergo a number of transformations throughout the course of their career. After recruiting additional members, the band changed their name from the Tories to the Shrinky Dinks and signed with Atlantic Records; however, they were forced to change their name to Sugar Ray soon after to avoid a lawsuit filed by Milton Bradley, the Shrinky Dinks' creator (Sugar Ray, 2011). The group was more of a rock band with pop influences; although their debut album failed to catapult them to stardom or even yield a single that reached the top 40, it did help get their names known. Floored was the name of the album that would come after it, and it featured a single track that had a distinctively different sound. The song was named Fly, and it was a song that was played quite regularly, and it eventually reached number one on the billboard rankings. After abandoning their rock roots and transitioning to a pop sound, they were able to generate a greater number of hits that reached number one. Even if it wasn't a complete departure from previous work, there was nonetheless a change in style and tone. This band full of talented musicians could have benefited from the change, in my opinion, since they were stuck in their current position and musical tastes before the record label wanted them to write more songs like Fly, their more pop-influenced debut single. It was a win-win situation for all parties involved because Sugar Ray leveraged this move to increase their fame, which aligned with the desires and goals of the record labels as well. Works Cited Sugar Ray. (2011, May 28th). Retrieved from Radio Swiss Classic: https://www.radioswissclassic.ch/en/music-database/orchestra/10ff99ffe1f63ba91ead8fledf6dd 9d89dfldfdd0a/biography?app=true