Sarah Kennedy
FMM-101 T3622 Basic Design & Color Theory
September 11, 2022
Shapes, sizes, curves, depths, heights, widths, and lengths serve as attention-
grabbing cues. It all comes down to how something seems, whether it draws
attention to a good experience or a bad experience. The capacity to perceive
something depends on one's ability to see, hear, or become aware of it through their
senses. However, the question is whether a person's perception may be influenced.
directed, or even created by an outside entity. "The Journal of Marketing for
Higher Education," Muhammad Zaffwan Idris, he states that over the last decade
many universities attempted to improve their public image by changing their
corporate visual identity and name to attract more students to a said university. His
study, it was said, concentrated on the usefulness of Corporate Visual Identity
(CVI) in influencing viewers' opinions of a university and, by association, its
instructors, is one aspect of the higher education branding issue. Can a business or
organization manipulate an audience's perception of its message by selecting a
specific color scheme? Palettes are collections or ranges of colors from which one
can choose. The power of a particular color scheme may almost entirely affect
people's emotions or even persuade someone to accept an idea that may have been
implanted in their head due to seeing a particular motif. A specific set of color
schemes called cool color palettes, and warm color palettes are used to affect how
an object appears to the observer. Color is crucial in marketing because it
influences how customers spend their money and, more importantly, how they will
pay attention. The websites of OpenTable, which symbolizes a warm color scheme,
and Amazon, which represents a cool color scheme, demonstrate how, in principle,
the choice of color might affect an audience depending on the company and
institution in charge. Must the following be considered while creating a brand: how
can the business attract potential customers' attention? The type of audience one is
aiming for may be ascertained by contrasting the design of a particular website
with its color scheme. Depending on the subject, the audience would be hot to buy,
warm to peruse, or frigid to walk by. Consider the design of the OpenTable
website. With the help of Open Table, customers can make reservations for
restaurants online from the comfort of their homes without having to worry about
whether the establishment has enough space for their needs. Given that color
significantly impacts decision-making, OpenTable's layout would be seen as
having a warm color scheme. The author of "Color Choices," Stephen Quiller,
claims that individualized color choices beyond color structure have the intended
effect on the viewer.
The OpenTable website shows a variety of restaurants that the customer may
choose from. Warm colors induce strong feelings of desire, and the more vivid the
hue, the more "warming" the impact may be. The website of OpenTable is covered
in vivid warm shades, which encourages one to make a reservation without
hesitation.