1-2 Short Paper: The Elevator Pitch By Amaria Williams After searching the internet for a minute, I came across an elevator pitch that I took a liking too. The elevator pitch is: "I'm Megan Moran, and I am the owner and wardrobe stylist at The Style Foundry. We are a full-service wardrobe styling business that helps you take the stress out of getting dressed through our styling services. A typical customer cycle starts with a Closet Cleanse, where I clean out your closet, tell you what to keep and get rid of, take pictures of all of the yeses and then upload them to an app/website where I mix and match them into over 100 different outfits from what you already own. From there, I am able to really see what's missing and what you need. We can tackle that by personal shopping, which is done in-person at your favorite stores or ones I suggest; virtual shopping, which is done online (I send you my finds, you buy what you like, and then when all of the items arrive at your house, I come in for a fitting); or through our mobile boutique, which we can pull up in your driveway and fill it with our pieces that best fit your style and shopping list. It's the best of online and boutique shopping." Before I discuss why I took a liking to this elevator pitch and whether it is strong or not, I must first describe and distinguish what usually makes a goof elevator pitch. Great elevator pitches include these five things: · Who you are · What you do · How you do it · Who you do it for (such as the customer) · Why now (the urgency of your idea) Who you are: When discussing who you are it is essentially just giving a summary of your background. It should include the most relevant information. Information such as your education, any key specialties or strengths and any work experience relevant to you. Be sure to introduce yourself and be confident. What you do: When describing what it is you do it is essentially just describing what your organization does. You could focus on the problems that you solve and how you help people. How you do it: How you do it is essentially just you are talking about how you whatever it is that your business or organization does.
Who you do it for: Identifying who you do it for is essentially identifying your customers. What kind of people would be interested or in need of whatever it is you are trying to present. This is also a great time to insert your goal. Why Now: Finally, is the why now. The why now is essentially you are explaining your value as an organization or business. You are explaining your value proposition. In other words, explain the company's value and something you do exceptionally well that could set you apart from the rest. What is the now