Ashley Herrera
Southern New Hampshire University
QSO-321
December 8, 2021
Adding Customer Value
Customers and their experiences can have a major impact on a business. Not only do they buy a
businesses product or services, if they enjoyed their experience, they will recommend your
business to their friends and become loyal customers. Businesses that focus on their customer
satisfaction will reap the rewards in revenue and reputation. Customer satisfaction can make your
business stronger and build loyal customers.
Initiative #1
My initiatives might not be the biggest, most eccentric ones, but they will make a huge impact
within NationaliTeas. My first initiative is to consider customers opinions and perspectives
Customer's opinions matter when it comes to successfully running a business.
Customer Value
The added value that my suggested initiative brings to the customers is that it makes the
customers feel like they are being heard when they express their opinions or concerns. They get
the sense of comfort that the company looks forward to hearing their feedback on their products
and services. Considering customers opinions and perspectives can also build trust between the
customer and the business.
Business Value
The added value that my suggested initiative brings to the business is that NationaliTeas will
create strong relations with their customers and they will get loyal customers. Considering the
customers opinions and perspectives will make the customers want to recommend the companies
products and services to their friends and family. That will give NationaliTeas an outstanding
reputation and could lead to a higher revenue.
Potential Resources
The best part about my suggested initiative is that you will not need to outsource and abundance
of materials, or spend a ton of money. This initiative is based on building better customer service
Your employees will just need to ask about the customers experience, or get a suggestion box for
the customers to fill out.
Monitoring and Evaluation
If NationaliTeas were to implement my suggested initiative, they would need to have a
designated employee or team to read over the customers opinions or perspectives and try to
implement changes based on those reviews. The team or employee could read through the
suggestions either once a week or bi-weekly in order to stay on top of them. The team would
essentially be the people monitoring how the suggestions have impacted the company, and what
they can do to solve some issues or concerns that the customer has.
Initiative #2
The second initiative that I am going to suggest is to offer product guarantees. This initiative
could improve quality of products and services offered and create a wider customer base.
Customer Value
The added value that my suggested initiative will give to customers is that they will be shopping
with a sense of security knowing that they are purchasing good quality items, and if they are bad
they will get a refund on the product or service
Business Value
The added value that my suggested initiative will bring in to the business is that they will