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1-3 Short Paper: The Elevator Pitch
1-3 Short Paper
The Elevator Pitch
OL 321
March 3, 2021
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1-3 Short Paper: The Elevator Pitch
An elevator pitch is a short, influential assertion that is used to create interest in our
abilities. It is one of the best ways to let people know what you are cable of doing professionally
It is a quick summary of your background and experience. Going to analyze the example of
Sarah; "My name is Sarah, and I run a trucking company. It's a family-owned business, and we
think the personal touch makes a big difference to our customers. Not only do we guarantee on-
time delivery, but my father and I personally answer the phones, not an automated system."
(Doyle, 2021)
The opportunity of this example is that the difference that Sarah is describing is a great
way to maintain and have value customers. She is putting out there that is her own business and
what it is about. The company's value can create with customers by having that personal touch is
essential because it makes a relationship that has value customers and creates networking.
referrals, and more revues for the company. Providing the information that is an own family
business gives the investors the idea that they know their business very well and have to work
hard to be where they are. Another pro that she mentions about her company is that they
guarantee on-time delivery and have that personal touch on answering their phones. She focuses
on the pros, but there are no cons that are unrealistic. On the other hand, we should describe our
competitors so we can show how we are different.
In the qualification part of the pitch, I see that Sarah should incorporate a little more
knowledge about the business, what makes them different and how they can make with the
competitors.
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1-3 Short Paper: The Elevator Pitch
Describing the market is where Sarah lacks because there is not much information on
how a trucking company is vital for our society. What does the trucking company provide that
can generate significant income, jobs, and future?