Running head:BUSINESS PROBLEM AND LITERATURE REVIEW
Business Problem and Literature Review
Eli McPike
QSO-500
BUSINESS PROBLEM AND LITERATURE REVIEW
Business Problem and Literature Review
The business environment for the Maruti Suzuki has become challenging due to increased
competition from rivals. The market is characterized by many players that offer the same goods
to the consumers that have compounded the situation for the MSIL. Consequently, the
organization should develop a new strategy for its A-segment that includes the adoption of the
middle and premium hatch. Most importantly, the formulation of a research objective is critical
to investigate the best option for the entity regarding the type of product to be offered to the
target market. The following research question will guide the study:
Should Maruti Suzuki focus on the mid and premium hatch to stem the drop in market
share?
Undertaking a literature review is vital to gain useful insights into how the company can
improve its sales amid increased competition. According to Nikhil Monga,
BhuvnenderChaudhary, and SaurabhTripathi, studying the behavior of clients is an essential
element that can be used to inform the strategy employed by an organization. Notably, the
authors have argued that personality sketching is a practical approach that can aid automobile
firms to understand what consumers think about a particular brand (Monga, Chaudhary,
&Tripathi, 2012). Further, the concept will identify the variables that customers consider before
they make a purchase. Noticeably, the approach can be exploited by MSIL to reclaim its market
share by understanding what model to offer the target audience (Monga et al., 2012). In brief,
the authors have focused on the behavior of consumers regarding the purchase of vehicles.
According to H.M. Jha' Bidyarthi' Ashish K. SrivastavaP.V.Bokad L.B. DeshmukhS.M.
Mishra, MSIL has employed many strategies to conquer the Indian automobile market. Notably,
the organization has witnessed a reduction in its market share due to several factors. One of the
BUSINESS PROBLEM AND LITERATURE REVIEW
approaches include disruptive technology that has led to the realignment of the market, thus
compounding the challenge for the Indian car manufacturer (Bidyarthi, Srivastava, Bokad,
Deshmukh, & Mishra, 2014). Based on the above-stated scenario, MSIL has employed several
plans to mitigate the effect that include the unveiling of new models to respond to the challenge
in the market (Bidyarthi et al., 2014). Notably, the company should rely on its middle and
premium models since they have more features demanded by the A-segment client. In broader
terms, the writers have studied the factors that contributed to a dip in market share and the
strategies employed by MSIL to manage the negative situation.
Karunakar B has evaluated the Indian automobile market by investigating the forces that
influence the sector. The five forces include barriers of entry and market rivalry that appear to
have lowered the brand presence of MSIL (Karunakar, 2017). The bargaining power of the
customer has been established to be high that grants the consumer alternatives, thus exacerbating
the challenge for MSIL (Karunakar, 2017). Even further, the author has analyz