Toni Barbieri
July 2nd, 2022
QSO 500
3-1 Final Project Milestone One: Draft of Business Problem and Literature Review
Business Problem:
Research Problem
Maruti Suzuki India had great success in the Indian market until they experienced a
downfall in their product management. Other auto manufacturers such as Hyundai and Tala
caused competition for Maruti which led to a decrease in its market share along with their sales
The issue with poor product management was due to lack of research and development. MSI's
research and development work was specifically in India, while maybe a broader possibility
would have helped. Hyundai as an example produced their products in Korea, but also marketed
their products globally. MSI did not watch the market trends which led to them not expanding
and becoming global. The main problem is lack of good research and development; however, the
company has started to take action in handling these issues. MSI began addressing the issue by
attempting to set their vision in targeting the right customer base with the right design. This
improved their position in the car industry.
Stakeholders
Stakeholders that experienced the outcome of MSI's bad business practices are their
shareholders. "Shareholders play an important role in the financing, operations, governance and
control aspects of a business" (Basu, 2019). MSI's stakeholders consists of Suzuki Motor
Corporation and also the Indian Government. There are two problems when it comes to the
stakeholders. The first problem is that MSI's shareholders were affected due to the major decline
in their sales and profits. This put the business in a hard place to have to explain this situation to
their stakeholders. The second problem is that the customers began to lose faith in the company
name, as they could see the poor quality in their products. It is extremely important for MSI to
remain focused on their stakeholders, as they are directly affected by any company decision.
Research Objective
The main research objective of this study is to determine the cause of MSI's product
management. Their poor product management practices had led to the company experiencing
low profits, and very slow growth. There has been some great competition, such as Hyundai, so
when it comes to MSI the research objective should find ways of improving their product
management. Improving their product management should also improve their position in the car
industry, as well as remaining competitive in the markets. The research objective should also get
a better understanding of what caused their downfalls and how they can begin to improve and
grow.
Research Question
Based on the research objective, the research question would be:
What caused the poor management in MSI?
Ethical Issues
When it comes to ethical issues, the main concern with this study is privacy and
confidentiality since all personal information much remain private (Sekaran, 2016). Regarding
ethics and the manner, the data was collected, it should be done with respect, being careful not to
violate any of the participants privacy, as well as making sure not to violate