2-2 Final Project Milestone One: Brand use of Digital Marketing
Netflix is one of the number one TV and movie streaming services out there, and the
brand uses digital media as a marketing strategy in multiple ways. One of the most effective
ways is online marketing. The brand and concept of Netflix itself it to appeal to those who like
streaming videos online, so the best place for Netflix to market is online. Netflix can be found on
social media websites like Facebook, Twitter, and Instagram. Netflix uses these social websites
to market their available content with previews and trailer videos. Netflix services also offers
mobile apps and downloads so you can watch on the go, online or offline. The brand Netflix uses
digital media such as social media, TV, and the internet as a marketing strategy.
Netflix's over all digital marketing plans is effective. It still has over 100 million
subscribers, even after recent price rises in their plans. Netflix markets online, in print, and on
television. Netflix commercials are becoming more popular, showcasing Netflix Originals and
other content that is only feature on Netflix. Providing digital content that is only available
through their services is a market strategy to people all over the world. Furthermore, the easy
online and offline download accessibility of Netflix makes the brand's campaign more desirable
and sought after.
Netflix's digital marketing activity aligns with the brand overall because the brand itself
is based online. The digital marketing activity focuses on social media, mobility, TV, and online.
All of these factors in one way or another make up Netflix. The shows and series are socially
shared and talked about on social media. The content promotes itself this way. Netflix can be
streamed at home online, on your TV, or on the go, and they market this aspect of Netflix.
Marketing Netflix on television commercials' also aligns with the brand because Netflix is like
its own television provider.