Old Spice's relaunch of its brand in a 2010 campaign starring Isaiah Mustafa. It also had a huge social media and internet component that engaged consumers to interact with the "Old Spice man" through contests, blogs, and messaging. Sales rose 55%. This is one example of how a brand makeover can be successful.
Your task is to find a campaign that followed a similar path. What steps do you think were
most effective in reaching the target audience? How did the company integrate these strategies
into marketing campaigns to create a cohesive marketing strategy?
5-1 Discussion: Interrogation of Social Media and Success
As someone who works in a game store, this is a brand that I think about often. From
where they started to where they are now, Nintendo is brand that works effectively to please their target audience and their sales. Nintendo is large brand that has made a comeback since their
retro systems and games that allows people to engage and interact. This is an old company that
has had a lot of hit and misses on social media and marketing. After failed creations and
experiments with toys and others, their first huge hit is when they released in 2000 another hand
held system and it was a big beginning for the company. The DS could play old game boy games
and new ones. This opened up a door for Nintendo to keep developing new hand held systems.
From the DS, DS Lite, DSI, 3DS, 3DSXL, the New 3DSXL, the 2DS, and course the newest
hand held, the Nintendo Switch.
Nintendo took the success of the DS system and refocused it to create even better hand
held systems. Of course they also had to focus on games for the system as well, and pumped out
old classics remastered or recreated of hand held gaming. Nintendo kept their target audience
engaged by bringing back old favorites, as well as allowing online play on the DS with internet
instead of old school jump cables. Nintendo created a system that can be on the go without
internet to disrupt game play. In today's date, the Switch is where the brand is making all of their
money. "After the company's big reveal of the console in October, the company saw
an unexpected dip of 7% in its stock value, but the company doubled down on its plans and has
been pushing to capture new gamers as customers in the face of stiff competition for attention
from smartphones." (Moazed). Nintendo is also focusing more on what gamers want and expect
out of the system by providing games for the audience. "If the Switch is to succeed and grow
sustainably, Nintendo will need to prioritize the demands of third-party developers and studios so
console sales will experience organic, low-cost growth." Nintendo has successfully made thei
hand held consoles and marketing strategy by listening to their target audience and their gamer
demands. Nintendo has brought back old favorites, and created new. " (Moazed) As well,