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Digital Marketing for Personal Branding

How do you plan to use digital and social media to develop your personal brand? What will you do to reach your personal goals? What have you learned in this course that you hope to apply to your career as you move forward? 8-1 Discussion: Reflection I think I have learned multiple new tricks with digital media when it comes to developing my personal brand. I already have the right path, but now I have tools and ideas to further my marketing for my Etsy shop NikkiKnots. I've started by changing my posts to fit the platform that I am posting on. I used to post the same thing across all platforms, but I've learned switching it up a little to fit the platform will speak louder to my audience. I think by changing my marketing strategies and frequencies I'll be able to reach my personal goals of selling more handmade necklaces and growing my personal brand. Not only can I apply these marketing strategies to my Etsy career, but to my writing career as well. I can use digital media to market my writing as well. Using digital media to share short stories and poems is great way to make my name and writing a little more publicly known and accessible. Overall I am taking a lot with me in multiple directions with the information I have learned in this course.