Kendra Stevens
MKT360
6-1 Discussion
Do you believe that email is s Il a relevant tool in marke ng for all target markets? Why? How has social media a ected trends in marke ng? What ethical considera ons are important for email and social media marketers? Use speci c examples from your personal experience.
In my opinion, I do not think that email is s II as relevant a tool in marke ng for all target markets. Thinking of myself, I receive an absurd number of emails from brands and companies that I usually just end up dele ng, I try to go through these emails once a week, so they do not get out of control. I also spent a considerable amount of me unsubscribing from these automated emails companies send out. I the age of social media, marke ng emails seem like an outdated prac ce. TikTok is a massive social media pla orm, where products and services are posted nonstop to millions of viewers, these posts usually include a link to the products in the video. I think there are s II target markets that can be reached primarily by email, those who do not have social media rely on email to receive marke ng campaigns. I feel that social media has more of choice for the viewer, being able to follow and unfollow accounts as you please. Where with emails once you sign up or make a purchase the emails start ooding in and it can be a process to unsubscribe from these company emails.