Kendra Stevens
MKT360
5-1 Discussion
I think QR codes are an amazing tool that can be u lized in many marke ng campaigns and strategies; however, I do not think that companies have taken full advantage of this tool. QR codes can be very e ec ve and useful for any company or organiza on, the rst example where they can be implemented is in retail stores. I have seen some QR codes available in stores but not as many as there could be, QR codes can be placed on certain products or posted for services in order to give the consumer instant access to all the informa on they would need in order to make a purchase decision
QR codes on each individual product would be an even more e ec ve marke ng strategy, allowing the customer to gain full access to any informa on on any product in any store will help the customer in making their purchases. If the customer then saves the website or informa on, they will most likely go back to this product crea ng a recurring customer base.
During COVID, restaurants and bars u lized QR codes on the tables that lead customers to the inline menu, this eliminated the need to be constantly washing menus while also allowing the restaurant to update their menu more e ciently than ever by not needing to reprint the menus whenever there is an update. The QR code for the online menu also allows for the customer to search and look for food
search throughout the en re menu.
Another e ec ve use of QR codes would be including them in print adver sing, these days most consumers do not make a purchase without researching the product, its reviews, and its price compared to similar products. Print adver sing can seem outdated, but it is s II very e ec ve and adding a QR to these print adver sements can provide the customer with the details and research they are looking for.
Lastly, I think QR codes should be added to every business card, providing a link to a webpage that contains vital informa on. This QR code should provide access to the individuals or companies name, email, and any social media accounts linked. This one QR code can not only save money on the
o ered by the business car