Kendra Stevens
MKT 360
3-1 Discussion
This week I received an email from Sally Beauty, I do shop there every couple of months for hair color and supplies. This direct marke ng email is for hair color and lists "top picks" for current hair color, showcasing three di erent brands of hair color followed by supplies that are needed to dye one's hair, such as a bowl, color brush, and gloves or a cape. There are several "shop now" links that can be clicked on, however none of them work. Each one brings up an error message saying that the link is unable to open.
The email itself is very visually pleasing, consis ng of a background of long brown hair
contrasted against the white and pink theme with the black text throughout the rest of the email. This direct marke ng strategy cannot be e ec ve if the links a ached to the email do not work. I would feel more inclined to make a purchase from Sally's emails if the links brought me to the products featured in the email. As a consumer, I would feel a bit frustrated and would likely look elsewhere if I had not been a previous customer of theirs.
At rst I would say this marke ng communica on had reached the level of "right o er for each person" ffRapp, 2010, Figure 5.1), un I Ired to actually use their marke ng communica on to possibly make a purchase. With the links not working properly there is major room for improvement in this case.
W
Unable to open https://click.em.sallybeauty.com/? qs=f13b0e347f387cf2a9543326e38202db5881a83fd23a6198cad43e6ba181ff ddf452fef2e244282ac218241d31b6cf891d01c57059c6714ba61b0f3fe4bee8f6
Y Y
OK
L1:36PM sir
CO1:10PM