Create a persona based on market research for the brand that you are using for your final project. Use this article on the art of personas as a reference point. After you review user analytics from Facebook, Google, or Instagram, decide which platform(s) you should most heavily focus on. Explain your decision using evidence from the user analytics to support your rationale.
Note: You can search for " user analytics" to locate your brand's analytics for this initial post. For example, Doritos' analytics may include 16 million followers on Facebook and 238,000 followers on Instagram.
When responding to your peers, discuss whether the results surprised you. How might the analytics impact how a marketer implements SEO or SEM? What did you learn? Did your classmates' decisions align with your own? Why or why not?
3-1 Discussion: Marketing Research
Say hello to Sher. Sher is 43 and works in a Dentist office as a dental assistant. She
makes around 48,000 a year in Nashville Tennessee thanks to furthering her education after high
school. Sher enjoys nature, hiking, yoga, health foods, gardening, romance, comedy, and relaxing
at home with her cat and her son. Sher's top concerns are finances, wellness, and what to watch
at night. Sher is frugal when it comes to her budget. She likes to live comfortably, but not to
overspend, which is why Sher uses Netflix instead of paying for cable or renting movies nightly.
Sher is still fairly new to the product, but is dedicated to being a long term customer because of
the low cost, and the large variety available. Sher shares her Netflix account with her son and her
fiance when he visits, as well as discusses on Facebook the new movies and shows that are
coming to Netflix.
Netflix has 7 million followers on Instagram and 44,276,937 on Facebook. According to
Facebook Netflix has a range of over 75 million subscribers who are all members of Netflix. I
decided to focus on Facebook's platform because that is where the most people are reached. I
also noticed that they post the most on their Facebook. Facebook is the perfect place to get
people talking about new content on a site like Netflix. Talk excites others and gets them to start
watching, subscribing, or even just interested in the idea of Netlfix. That is why I think Facebook
is the platform to focus on, because it is where the most people are tuned in.