4-2 Blog Impact the Customer Digitally
The Voice has created a television show full of live, real, and raw entertainment. The
Voice meets the needs and wants of the target audience by providing people who are passionate
about music a chance to become artists. The Voice can be appealing to undiscovered artists and
fans to fulfill their dreams of voice coaching. The Voice is also a major social experience for
people on stage and at home as they can interact with the live television series.
The social experience of the Voice allows the fans at home to use their digital media to
vote on the content on the show. This gives the audience and chance to put their opinion on what
the outcome of the show should be. This is successful because it connects the audience with the
show, and the people. The people on the show also make it a social experience with twitter,
facebook, and instagram. The Voice uses all social media to show behind the scenes live, as well
as shout outs from the coaches on the show. The success in this experience is letting everyone be
heard, either on stage or on social media.
Digital media followers are handled on social media by allowing opinions matter in the
end. In 2015, The Voice is the most tweeted about show. In all forms of media, Twitter,
Facebook, Youtube, and even Vine the followers of the Voice have beat the record of most likes
in a live television broadcast. Followers and subscribers are handled on social media because that
is where The Voice is getting all of their feedback from
I'm not sure if there is much to suggest to the voice when it comes to making this social
experiment more social. They are on almost all platforms, and engage their audience well on
social media. All of their exclusive content and voting is done on social media. My only
suggestion would be to make a social platform specifically for the Voice. Staying in touch with
all other social media platforms, but also creating another of their own for voting, and sharing
live content.