Bake the Day
Company 0verview Bake the Day Cafe is a breakfast and brunch cafe located Bozeman, Montana.
Every day they bake their own bagels, scones, muffins, and cookies, and strive to provide a fresh, hearty, delicious breakfast to everyone from locals who live down the street to hikers, campers, and adventurous visitors who come to explore the wilderness located nearby.
Though they have previously only been a cafe, Bake the Day is about to begin creating a line of baking mixes called "Day Bake Co." to sell at both the cafe and in supermarkets across the region. They have noticed that many people who are visiting Bozeman come to the cafe several times and rave about the baked goods. They are hoping that having mixes available will allow people to enjoy their favorites items even if they cannot come to the cafe in person. Their target audience for the baking mixes are adults 18+ who love baking and want to make their own healthy snacks when exploring the great outdoors.
Their initial product line includes the following items: Blueberry lemon scone mix Gluten-free pumpkin spice muffin mix Double-chocolate cookie mix Cherry bran muffin mix
Bake the Day has asked foryour help in marketing their new line of baking mixes. They have the following goals for their marketing plan: Sell at least 100 units of each item over a one-month period in the cafe Sell at least 100 units of each item over a one-month period in regional grocery stores Increase their social media presence by increasing followers and subscribers by one-third over a one-month period
They think they have a great product but are unsure how to go about broadcasting it
As part ofyour design contract, they also need help developing a logo for Day Bake Co This logo will be used across all of the promotional materials and as well as on the baking mix packages