2-2 Simula on Debrie ng Alexandria Grable
INT-422
SNHU
The firm has made some strategic decisions for round one this week. Increasing speed
and accuracy would better serve the customer and live up to customers expectations from what
the firm has discussed. To compete with other brands, the firm has also decided to move into the
European market which they will be the first because no one else has entered this market yet.
Which gives the company a better advantage in this market.
The firm did talk about the external factors when entering the European market and they
talked about the level on competition and market growth. The firm made a smart decision to
enter this market because the company would have the upper hand considering that there is no
competition at the time. With them entering a market with no competition they can gain loyal
customers and have substantial gain.
The core competencies of Global DNA are the forecasting data and industry availability
If the firm can view potential growth this will help them make better informed decisions. With
these core competencies this allowed the firm to see an opportunity to enter other markets such
as the European market which the firm was able to get in with no competition. So, again this
gave the firm an upper hand.
In the next round the firm intends to decrease the service life a bit more to have a better
margin. The firm will also work to decrease the product cost and create a budget friendly product
that can be sold in both America and Europe. Also, in the next round the firm could consider
entering the Asian-Pacific market to grow the company even further. The firm will always try to
think of more ways to increase revenue.
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