COMPANY PERFORMANCE
STRATEGY
NICHE HIGH TECH
220 230 260 240 250
DIFFERENTIATOR
OL-421 STRATEGIC MANAGEMENT AND POLICY
VISION & STRATEGIC GOALS
The creation of two products to allow Andrews to be a well known brand
Strategy based on quality
Products that meet ideal criteria in age, positioning, and reliability
STRATE
: Focus on high technology segments
Increased capacity to meet consumer demand
Gain a competitive edge with distinguishing products
Developing a R & D competency
High end, performance, and size segments
ANDREWS PRODUCT
Round one
Able
the product is in high tech
Age. 4 years old MTBF 20,900 Contribution Margin -23.05% Size. 17.0
Round two the product is in high tech
Andrews
Skill
Age 6 months MTBF 22,500 Contribution Margin -23.05% Size 15.5
Round three the product is in low t