INT 220 Business Brief Template Course Project Directions (This section can be removed prior to submitting this as your final project in Module Seven): Complete this template by replacing the bracketed text with the relevant information. Use evidence from course and outside resources to support your explanations. Be sure to use complete sentences to address each section of the template. You will be working on this template throughout the course, progressing toward the submission of the completed template as your final project in Module Seven. For Milestone One, you will complete Section One of the template; for Milestone Two, you will complete Section Two of the template; and in Modules Six and Seven, you will work to incorporate any feedback received on your prior milestone submissions, as well as work to complete Section Three of the template, before submitting the finalized template for your final project submission. Section One: Drivers for Global Entry Country Selection I have selected Russia to use for my final project. Purpose of Global Expansion
The key benefits of successful global expansion for domestic organizations include reaching diverse customers and achieving sustainable growth. Global expansion allows businesses to have greater access to talent, competitive advantage and valuable learning experiences. Business Impacts of Global Business The global expansion of a domestic organization can impact business operations such as strategic planning, marketing, supply-chain management, human resources, and so on in major and significant ways. Strategic planning allows for businesses to take into account the different cultural, legal, and economic environments in which they may operate. In doing this, they would be more equipped to identify new market opportunities, develop new products or services, and adjust pricing and distribution strategies in order to meet the different regions or customer segments. Marketing allows businesses to meet the unique needs of different international markets, as well as developing different marketing messages and campaigns that resonate with local audiences. Supply-chain management helps businesses adjust their logistics and transportation strategies as well as sourcing new suppliers and vendors from different regions. Human resources means that businesses can resource labor from all over the world and help them deal with different labor laws and regulations across different countries. Societal Impacts of Global Business The global expansion of organizations has impacted society by way of increased cultural exchange, transportation infrastructure such as roads, airports, and ports, the outsourcing of labor, infrastructure for warehouses and factories, and finally the consumption of resources and the production of waste.
Cultural Considerations for Global Business Researching a potential global market prior to market entry is important because everything from communication and negotiation styles to business practices and consumer preferences are impacted by culture immeasurably. Section Two: Market Profile Cultural Profile Category Commonly Spoken Languages Commonly Practiced Religions United States English, Spanish, Chinese, Tagalog, Vietnamese Christian, Mormonism, Judaism, Islam, Buddhism 40 Power Distance Index (PDI) Individualism Versus Collectivism (IDV) Motivation Towards Achievement and Success (MAS) Individualistic Success-Oriented Uncertainty Avoidance 46 Russia Russian, Tatar, Bashkir, Ukrainian, Chuvash, Armenian Christianity, Islam, Judaism,