One of my favorite companies is Vans shoe company. I know Vans is on Instagram and Facebook
but after a little research I found out they are on every social media network. In addition to
being on all of the social media outlets they also have their own app. They post daily and
sometimes post multiple times a day. They often advertise sales and offer discount codes that
can be utilized by their followers. The Vans Off the Wall app is one of my favorite marketing
strategies they use. On the app you can earn point through your purchases and through
interactive games and surveys to redeem promotional products. They often send out email blast
informing the consumer of current deals, new releases and news about the brand. Vans also
runs contest and giveaways. Vans' contest are interactive having the consumer design a pair of
shoes and the winner has their shoe design put into production along with winning prize packs
or even cash. I don't think Vans could do it any better than what they currently do. They keep
the consumer engaged and updated with the latest releases and wanting to come back for
more.