Red Bull Marketing Channels
MKT 113
Marketing Channels Analysis
Southern,... New Hampshire University
MKT 113
Company and Marketing Strategy
Red Bull's is an energy drink producer that according to Forbes has sold 6.8 billion cans, up 8%, across 171 countries in 2018 (Fobres, 2019) The company's marketing strategy to sell their product consists of:
Direct marketing channels -- Word of mouth, free giveaways at events.
Sponsorships -- The Red Bull brand sponsor's race cars and extreme sports.
Events/publicity stunts -- Red Bull music festival, Red Bull Stratos
Southern .. New Hampshire University
MKT 113
First Channel Analysis
The first channel that Red Bull uses is word of mouth. The energy
drink manufacturer will go to events where their target market is
located. Red bull will go to sporting events, concerts, college parties,
and bars but instead of selling their product they give away their
product to their target audience (18-34 year old males). (Ayyar, 2015)
In turn the people that received free product from the company will
advertise for the company by word of mouth to their peers
Southernya New Hampshire University
MKT