3-1 Discussion: Market Segments
I decided to go with zip code 33602 downtown Tampa, located in Hillsborough
County, Florida. I chose this area because of its central location. There are 58
additional postal codes within the county. The average household income in Tampa is
$63,292, and the median age is 35.4 years old. Diversity and the different age groups
make Tampa a good starting point to market From The Table pet food.
friendliest cities in the country. I would start a marketing strategy that targets local
businesses. There are several veterinarians, pet adoption agencies, and animal shelters
in the city and surrounding areas. Pet owners will pay the extra cost to buy based on
recommendations from the professional whom they trust to care for their pets
Regards,
Kim
References:
United States Zip Codes.org https://www.unitedstateszipcodes.org/33602/#stats
McCann, A. (2020, August 05). Most Pet-Friendly Cities. Retrieved November 12, 2020. from https://wallethub.com/edu/most-pet-friendly-cities/5562