TARGET MARKET ANALYSIS FOR WHOLESOME BEST PET FOOD
MKT 113: Final Project Part I Milestone Two
Target Analysis for Wholesome Best Pet Food.
Ricardo Maldonado Feliciano
Southern New Hampshire University
TARGET MARKET ANALYSIS FOR WHOLESOME BEST PET FOOD
The purpose of this paper is to run a target market analysis on an all-natural pet food for cats
and dogs named Wholesome Best Pet Food. Introducing a new natural ingredient pet food for the
SNHU Supply. This fresh new food will sell at all retail locations and on the company's website
offering delivery at a low flat-rate price of 3.95. This is the first line of pet food to be sold in
stores and in the company website. Wholesome Best Pet food cost about 10 %- 20% higher than
its competitors.
The target market for Wholesome Best Pet Food is the Upper-Class Neighborhood of
Chatham, New Jersey. Chatham is compromise mainly of young families with children and make
100k or more or the wealthy population of 55 and over who's income also falls in a 100k and up
figure and the population is predominately White and Asian. Families live in new expensive
homes value in over eight hundred thousand to the millions. Head of households are college
educated with degrees and drive luxury cars and SUVs. The town has the stereotypical soccer
moms and overall parents who are dedicated to their children. This population is all about
designer labels and faithful to keeping up with new trends. This target market buys organic and
all healthy products and shop in stores like Whole Foods and Trader Joes in order to buy the
freshest products available to them..
The target market above described will not be searching for just any generic petfood to feed
their pets. They want nothing but the best for them, their families and their pets. They are a
demographic that likes to flaunt their financial success, being able to be public about designer
labels makes them affluent. This demographic regularly takes their pets to the veterinarian and to
the groomers. Money is not an object when it comes to taking care of their pets. Wholesome Best
Food will meet their expectations. Wholesome Best Pet Food's all-natural ingredients will give
3
TARGET MARKET ANALYSIS FOR WHOLESOME BEST PET FOOD
its consumer beyond quality with their purchase. Wholesome Best's branding and packaging will
deliver a message of nothing but the best and associate it in in an organic way. In regard to
pricing and its higher price tag will be perfect for this target market. It will help to differentiate
from other products and promote wellness and happiness of their pets.
Wholesome best pet food has an advantage with the demographic mention above. This pet
food defines clean, fresh and healthy. This demographic will treat their pets like royalty and want
the tastiest healthiest choice for them. They don't mind breaking the bank as long as their cat or
dog loves the food and promotes wellness to them. It's important to