Strengths High quality Made from all-natural ingredients Available through online ordering Money-back guarantee Online advertising Gain more loyal customers by offering a rewards program Advertising through well-known social media sites Opportunities
Weaknesses
Shelf life isn't as long Higher pricing Brand not well established
Competition from well-known, established brands Cost effective alternatives Price fluctuation in ingredients Threats
Hi, everyone!
I believe that the pros and cons for my SWOT analysis even each other out. With this, though, there are always more ways that the cons can outweigh the pros, such as an unexpected expense due to unforeseen circumstances. The strengths that I would like to highlight is that the Freshly Feas ng Pet Food brand is made from high-quality, all-natural ingredients. There is a growing trend for natural food for both humans and pets. Although this pet food will appeal mostly to people of middle- and upper- class people, I believe that the money-back guarantee will give people of all income levels to try the food and see for themselves that it is worth buying.
By adver sing online and on well-known social media sites, we are able to reach a wider audience. We also believe that the prospect of having a loyalty program where customers can earn x number of rewards on all brands in our store and xy amount of rewards on store brands will help to increase sales on in-store brands, like the Freshly Feas ng Pet Food, by o ering customers the opportunity to earn more rewards. This will also help to eliminate compe on in our store from more well-established bra