MKT 113: Final Project Part I Final Submission
Lori Prinkey
Natures Noms
Southern New Hampshire University
October 6, 2020
Maureen Murphy
Natures Noms is a new and upcoming all natural pet food for your fur babies. We
specialize in all natural ingredients, for both cats and dogs. We focus on feeding your pets
as you would want to feed yourself. We are located in Westlake Ohio, just west of Cleveland
and not far from our amazing farms that grow all our natural ingredients. One of my
target markets will be business people between the age of 40-50. This will attract people
who are wanting to feed their pets all natural ingredients, but may not have time to prepare
the food themselves. Many busy people are having meal kits delivered to their door for ease
and convenience. Why not have an all natural pet food delivered to their door as well?
Making dinner for everyone in the family wholesome, healthy, convenient, and easy.
In order to determine how to best market Natures Noms I did a SWOT analysis. A SWOT
analysis will help determine our internal strengths and weaknesses, as well as our external
opportunities and threats.
Strengths
Weaknesses
Established reputation and a leader in
: Using all natural ingredients equates to
quality products
a shorter shelf life
Unique, all natural product appeals
We are limited to sell the product in
and promotes a healthy lifestyle
flagship stores and website only for up
Will be offering a freshness guarantee
to a year
and money back guarantee
Price point is 10% higher than other
Supporting local farmers and suppliers
competitors
Only one other brand like us within a
20 mile radius
Opportunities
Threats
Trends in feeding pets all natural
Competitive products can produce a
healthy ingredients are on the rise
similar product at a lower cost to
Given the large budget to promote, we
consumers
should be able to reach a wider
Economic trends i.e.current pandemic.
audience through social media and in
consumers are not able to extend their
store advertisement
current budget
Upward trends in online purchasing
Fluctuation in the cost of all natural
Trends in consumers ordering meal
ingredients
kits for delivery
When analyzing the SWOT, Natures Noms has a plethora of strengths. We are already
established as a leader in the community. We only one have one competator within a 20 mile
radius. We have local farmers all around us that supply us with all natural ingredients to keep
your pets healthy and happy. What more could any pet owner ask for! The city I chose to launch
Natures Noms in has a population of 32,378. The median age is 46.8, with 87.06% being white.
and an almost equal female (51.1%) to male (48.9%) ratio. The average income is approximately
$83,438, where the average income for the county is $43,435. 96.% of the population has
graduated from high school, with 53% of the population over 25 having acquired a Bachelor's
degree (27% of those obtained in business). Accordin