MKT 113: Final Project Part I Milestone Two
Natural Hou's Target Market
Karlee Mullen
Southern New Hampshire University
SNHU Pet Supply Store is getting ready to launch a brand new all - natural pet food
called Natural Hou. With the launch of this new food, Snhu Pet Supply Store wants to provide a
healthier pet food alternative for pet owners who live healthy, active lifestyles who also want to
keep their pets happy and healthy. Natural Hou is a new product that is created with only the best
ingredients for pets both old and young and all the ingredients in this product are fresh and will
give pets the perfectly well -- balanced nutrition that they need to stay healthy everyday. Also.
half of the proceeds for this new pet food brand will go towards a non -- profit that helps to save
the lives of cats and dogs.
The target market for this new brand of pet food is primarily going to be pet owners who
like to live healthy lifestyles -- for example, people who like to stay outdoors and go hiking,
jogging, and/or exercise regularly and who want to also keep their pets happy and healthy while
keeping themselves healthy. This product will be sold mostly in areas that has a high
demographic of people who keep active. Specifically, this new brand was created in Hawai'i on
the island of O'ahu so the main targeted area that this brand will be sold in on O'ahu is in
downtown Honolulu. Honolulu is the most populated area on O'ahu and the residents there are
known to keep an active lifestyle -- many residents in Honolulu would rather bike to work than
drive and there are also several dog parks there that the residents like to walk their dogs to which
proves that not only do people there want to stay healthy, but they want to keep their pets as
healthy as possible too. Not only is Honolulu the perfect place to sell Natural Hou, the city is
also over populated with over 345,000 residents in the city and over 40% of those residents have
at least 1 pet -- which is usually a cat or dog. This brand of dog food will also be available online
for other areas of the country to buy but it will be mostly sold in the Honolulu area.
The target area for Natural Hou to be sold in is the Honolulu area on O'ahu, Hawaii. In
Honolulu, people are always busy working and keeping active. Offering a new brand of all -
natural and organic pet food in this area will allow the busy residents in the Honolulu area to go
about their days with a peace of mind knowing that their pets are being fed well and are happy
In order to get the word out about this new organic pet food brand, the Honolulu team for the
SNHU Pet Supply Store will be walking down the streets of downtown Honolulu and