Running head: Infused Rewards for Pets Overview
MKT 113: Final Project Part I Final Submission
Infused Rewards for Pets Overview
Southern New Hampshire University
Infused Rewards for Pets Overview
The purpose of this paper is to give an overview for the new product line by The SNHU
Pet Supply Store. The company has a reputation for offering high quality all-natural pet foods
and toys and has experience tremendous growth over the past 5 years (Armstrong, G., & Kotler,
P., 2015). This product overview of Infused Rewards for Pets will include a SWOT matrix,
describe the target market, identify and describe the specific wants and needs of this target
market, identify recommended marketing strategy, and recommend which marketing strategy to
avoid.
The company's motto is "Because your pet is part of the family" and the company is
seen by its customers as a leader in offering high-quality products and food, so we want to
leverage these into our marketing campaign. We want to branch off the company's reputation
of high-quality to bolster the all-natural healthy ingredients and with the assortment of flavors
for both cats and dogs we bring it back to family. The company could also use this SWOT to
plan for future marketing opportunities like pet parties at retail stores where pet owners could
bring their cats and dogs to taste test the assortment of treats to determine their pets' favorite
flavors. It could also be used to identify and plan for strategies to eliminate their weaknesses like
developing ways to increase product shelf-life. The SWOT analysis allows for SNHU Pet Supply
to plan for the best and prepare for the worst.
Infused Rewards for Pets Overview
Strengths
Weaknesses
All-natural healthy and additive-free Assortment of flavors For cats and dogs Large marketing budget
10% Higher than competition Only being offered on website and flagship stores Short shelf life
Expand to additional retail locations Online customization Loyalty programs
Pets don't like it Inaccurate evaluation of demand Cheaper like products Economic recession
Opportunities
Threats
Strengths
When people see that the product is all-natural, healthy, and additive-free they will have a
positive association because the ongoing trend in nutrition is all-natural healthy and additive-
free. Having an assortment of flavors is a strength because customer will have many options to
choose from and there for more likely to buy more to try them all. Offering the product to both
cats and dogs is a strength because by offering to both maximizes market offerings. Having a
large marketing budget is a strength because the product will not be limited by a lack of
exposure. This also give opportunity to explain why the product is so pricy.
Weaknesses
Having a price tag that is 10% higher than competition is a weakness because it also
opens the door for competitors to produce similar product at a cheaper price. Only being offered
on website and flagship stores is a weakness because it limits our market presence. The product
having a short shelf life is also weakness