Slide 1
Nature's Apex
Kayla Cross MKT 113
Final Project Part II
MKT 113
Slide 2
SNHU Pet Supply: Nature's Apex
* SNHU Pet Supply * Immense growth the past 5 years Food, Toys, Pet Supplies *Expanding fagship stores
NHU PetS
* Launching Nature's Apex *All-natural,additive free ingredients *Ofered for both cat and dog *Satifacton Guarantees
4pe
MKT 113
SNHU Pet Supply company has had exponential growth over the last 5 years. Their expanding flagship stores already carry SNHU Pet Supply food, toys, and other pet supplies. SNHU Pet Supply is now launching a brand new, high-quality pet food.
Nature's Apex is a top-of-the-line pet food made from all-natural and additive free ingredients
for both cats and dogs and offers amazing health benefits. This appeals to the rising trend of healthy pet foods.
Slide 3
Online Website Marketing Strategies[ Facebook Social Medial In-Store Instagram YouTube
MKT 113
SNHU Pet Supply will be relying on online and in-store marketing to capture consumer's attention.
By creating social media accounts SNHU Pet Supply will be able to better reach the targe market, which has a high usage on technology. Facebook and Instagram are a great way to share product information and promotions, as well as engage with consumers. Marketing on YouTube will show consumer's the product in action. Working dogs, show cats, etc, can be shown performing at their best because of the high-quality food they eat and love.
The website should also be updated, clean and professional. Consumers will be able to log on and see company and product information with ease, as well as locations the products are sold. Online promotions, coupons, and loyalty programs are a great way to catch consumers' attention and build a loyal customer base.
In-Store marketing is also important. A cleanly designed display with the eye-grabbing logo at the end of the aisle will draw attention to shoppers. This display will proudly announce the freshness and money-back guarantee. Brochures with nutritional information should be available, also with information on the online platforms and how to receive coupons or sign up for the loyalty program.