STRENGTHS
WEAKNESSES
o All-natural & organic ingredients.
Slightly more expensive than other pet food brands.
o Quality pet food
The brand is new, so not a lot of people have heard of it yet.
Offers dry & wet dog food.
Good for pets of all sizes.
Cost of production will be high.
o Great health benefits for dogs.
OPPURTUNITIES
THREATS
o A healthier food option for pets.
There are cheaper brands available for people to buy.
o Half of the profits from this brand will go to a non -- profit organization that helps to save the lives of both cats and dogs.
o Location of this new brand
o It will be sold both in-store and online in order to reach a wider variety of custome