Sade Adams Milestone Four MKT455 Southern New Hampshire University
Sade Adams
5-3 Final Project Milestone Four
MKT 455
Southern New Hampshire University
Sade Adams Milestone Four MKT455 Southern New Hampshire University
Smart objectives and goals provide an end objective that outlines a clear and cohesive
direction and the specific actions that need to be taken for both an effective and successful social
media marketing campaign.
Objectives
Brand Awareness
Brands need to know their targeted audience needs and pain points and increase that
number of consumers who can recall your brand and consider your brand for purchase of
products and services. The Fenty Beauty by Rihanna YouTube channel currently has over 747k+
subscribers who are notified every time a video is uploaded.
Customer Satisfaction
Answering customers' questions quickly and effectively resolving issues nurture
relationships that improves brands credibilty. 77% of customers show loyalty to businesses that
offer top-notch service and customer support.
Strengthen Engagement strategies to Increase Customer Loyalty
Sade Adams Milestone Four MKT455 Southern New Hampshire University
Creating a long-lasting relationship between the targeted audience and the Fenty Beauty
brand. It is necessary to engage with their Instagram followers (1.4 million ) who have influence
and a level of credibility amongst the target audience.
Goals
Brand Awareness
Grow Fenty Beauty social media following on Instagram by 5% in the next 90 days (about 3
months).
Customer Satisfaction
Increase customer satisfaction score by 10% by the end of the 22' quarter
Strengthen Engagement strategies to Increase Customer Loyalty
Respond to 100 comments on Facebook a month for the next 90 days (about 3 months)
Citations
A. (n.d.). Get Inspired by These 11 Marketing Objectives Examples. SocialBee. Retrieved Apri
6, 2022, from https://socialbee.io/blog/marketing-objectives/
A. (2022, March 21). Get Inspired by These 11 Marketing Objectives Examples. SocialBee.
Retrieved April 6, 2022, from https://socialbee.io/blog/marketing-objecti