5-2 Final Project Part I: SAVOR by SNHU Overview Nichole Catania Southern New Hampshire University Professor Rob Tropea July 31, 2022
5-2 Final Project Part I: SAVOR by SNHU Overview
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SNHU Pet Supply is a newer standing, successful pet supply store that is based out of
Manchester, New Hampshire. In order to continue and grow their success further, SNHU Pet
Supply has come out with a new pet food offering to combat other market competitors. SAVOR
by SNHU will target pet owners, but specifically millennial pet owners who are looking for an
organic limited ingredient and vet recommended diet with raw inclusions that is manufactured in
the USA for their pets.
To assist SNHU Pet Supply in determining what the best marketing strategy is to promote
SAVOR by SNHU, a SWOT analysis was conducted to identify the strengths, weaknesses,
opportunities, and threats for this new product.
SWOT on SAVOR by SNHU
Strengths Weaknesses Made in the USA Expensive Limited ingredients Not a well-known brand Raw diet inclusions . Only has one physical Vet recommended store location Available online, in store, Previously made in Chin and local veterinary offices Trend for limited Cheaper food options ingredient diet Increased offerings Trend for raw diet within the market Trend for organic diet Opposition to inclusion Trend to buying of raw diet products made in the USA Opportunities Threats
SAVOR
by
SNHU
has a
few
strengths that will encourage its marketing ability. First, this product is manufactured in the USA
which benefits off of the fact that pet owners "believe these diets are high in quality and safer for
their pets (Heflin, 2021). Next, SAVOR by SNHU is a limited ingredient diet with the option to
add raw meat inclusions. This follows the opportunity for the trend of a raw diet which a lot of
pet influencers utilize as it makes for "shinier coats, healthier skin, cleaner teeth, higher energy
5-2 Final Project Part I: SAVOR by SNHU Overview
levels, and smaller stools" (Lee, 2020). A limited ingredient diet, another trend SAVOR by
SNHU can capitalize on, is preffered by pet owners as it "reduces the risk for food sensitivities"
(Lee, 2020). SAVOR by SNHU is also vet recommended, which will ease pet owners concerns
about the quality of this new food as it promotes good health for pets. Lastly, SAVOR by SNHU
is available for purchase online, in-store, or through local veterinary offices. This products has
the ability to partake in multiple trends, as stated above, but also including the organic pet diet
trend and trend to purchasing prodcuts manufactured within the USA.
The target market for SAVOR by SNHU are millennial pet owners residing in Portland.
Oregon between the age of 18 to 45. Portland is "60 out of 100" (Metz, 2022) when it comes to
being pet-friendly with a population of "666,453 (U.S. Census, 2021). The median income of
this area is "$95,998 (U.S. Census, 2021) and "59% (AMVA, 2020) of individuals in this area
own a pet. In fac