3-2 Final Project Milestone Two
3-2 Final Project Milestone Two
Southern New Hampshire University
Cynthia Perez
Professor Burks-Stewart
July 17, 2022
3-2 Final Project Milestone Two
3-2 Final Project Milestone Two
Despite being all over social media, Netflix isn't just discussed there. In addition to
Facebook and Instagram, Netflix also has a Twitter account. On Instagram, Netflix has over 7
million followers, on Twitter, it has over 4 million, and on Facebook, it has about 44,276,937
followers. The Facebook page for Netflix states that over 75 million members are members of
the service. Social media is one of the ways Netflix spreads the word about what they offer. It is
easy for people to spread the word about new Netflix content on Facebook and Twitter. It is
through word of mouth that people discover Netflix and begin watching, subscribing, or even
just becoming interested in the idea of Netflix. In spite of the differences between these
platforms, they all serve the same purpose, expressing the wide range of movies and television
shows Netflix provides with clever pictures and videos.
To spread trailers and posters, Netflix posts pictures or videos on its Facebook page. Both
regular and Netflix Original content are advertised by Netflix. In addition to posting images and
videos on Twitter, Netflix posts viewers' responses to shows they watched on Netflix or silly
memes that reference Netflix or shows, as well as show suggestions so they can promote what
Netflix has to offer. The Instagram platform resembles both Facebook and Instagram, except
Instagram's focus is largely on photos and videos, rather than sharing and reposting. Netflix often
uses Instagram's feature of posting a story that only lasts for twenty-four hours to promote new
shows and content that is coming soon, and Instagram also offers a feature where you can post a
story that only lasts twenty-four hours. The post is changed to fit the platform Netflix is using
even though it is published on multiple platforms. On Twitter, they use the platform to offer real
feedback from real people instead of just posing images and videos. In a similar manner,
3-2 Final Project Milestone Two
Instagram's "My Story" feature ensures that the brand's posts are seen by its follower base
instead of just scrolled by.
Since Twitter is where Netflix interacts most with their subscribers, it is the best platform
for Netflix to use. Facebook has a greater reach for Netflix, but Twitter is an important platform
where they advertise new content and share the thoughts of the target market to further market
their products. As a result of Netflix reposting their viewers' excitement and love of shows.
series, and movies, they show they care about their opinion. This is what Netflix does well, and
content when you search online. A tweet about a new indie film, for example, that is shared 20
times and subsequently written about by a blogger, becomes searchable." (Damian, 2015). In
retweeting, Netflix expands the reach of their content, reaches out to their viewers