Lacey Mosley
3-2 Final Project Part I Milestone Two: Target Market Analysis
5-26-19
1554460
MKT 113: Final Project Part I Milestone Two
"Itheelz" For Animals
Lacey Mosley
Southern New Hampshire University
The purpose of this paper is to inform you about the product being sold by a company for
pets. The company is a pet food company that sells food for animals with cancer and extreme
health issues. We sell a special food with high protein and extra supplements to help animals
with a health issue. The name of the product is Itheelz
The city and state that was chosen to produce and sell my pet food Itheelz in is
Osawatomie Ks. For those wondering Osawatomie is just about an hour from Downtown
KCKs. The reason this city and state was chosen is because it is where I live and where lots of
my family and friends are close to also where my children go to school and are growing up.
According to the World population review website for Osawatomie Ks somethings that were
found was that the Population is about 4,298. The Median income is approximately 50,789
The Median age is around 37 years old. The age group where males are most likely to be
married is 35-44, while the female age group most likely to be married is 55-64
Almost all the people living in Osawatomie love when new stores come into town.
Especially when it's something we have never had or don't have close to here. This will be a
great benefit for the company. The pet food will be a little bit higher when it comes to price
but they will not have to use the gas to go to the city or other places because it will be right
here in Osawatomie. One of the socioeconomic traits is they like to feed their animal's good
nutrition and better quality foods when their animal is sick and even when they have a healthy
animal. The company will also be using good nutrition and fresh organics foods in its pet
foods.
Just to sum things up the purpose of this paper is to inform you about the product being
sold by a company for pets. The company is a pet food company that sells food for animals with
cancer and extreme health issues. We sell a special food with high protein and extra supplements
to help animals with a health issue. The name of the product is Itheelz.