Jennifer Breshears
Samantha Eaddy
Introduction to Marketing
February 14,2019
6.1 Discussion: Social Media and Me
This week I chose Miller Lite for my discussion post. Miller Lite has a very active social
media presence. They are active on Facebook, Instagram, Twitter, and YouTube. On Facebook
(@millerlite) they have 2,121,540 "likes" and 2,051,941 followers and post regularly. On
Instagram (@millerlite) they have 105,000 and have posted 235 times. They are not active as
often on Instagram as they are on other sites. Their Twitter (@MillerLite) boasts 229,000
followers with 6,305 tweets. Twitter seems to be where they have the most activity on their
social media. Miller Lite also has a YouTube page (Miller Lite) with 21,445 subscribers and they
post mainly commercials on their sight. Their website (www.millerlite.com) has information on
their products, gear for purchase, and company contact information. They do post contests and
giveaways specifically via their Twitter feed. For instance, they had a contest with Coors Light
where the "loser" had to buy everyone a round of Miller Lite or Coors Light. They set up a date,
time, and bar location and one round of Miller Lite was "on the house". At this time, I cannot
identify any ways for them to improve their strategies regarding their social media marketing.
They have a strong media presence and the person or people in charge of posting on their pages
is very in touch with the current market and trends.