Nature-Ally Pawtastic Overview
SNHU Pet Supply Store is an established store that has a reliable and loyal customer base
that come to them for all their pet's needs. The company is launching a new pet food product
called Nature-Ally Pawtastic and the hopes are high for this all-natural food for everyone's pets
One of the primary markets for this food line is those that already prefer natural lifestyles as this
will hopefully translate to those consumers wanting the same for their loved ones, pets.
SNHU Pet Supply Store should utilize a SWOT analysis to help with the decision of the
best marketing route. By using a SWOT analysis the company will be able to identify its internal
strengths and weaknesses as well as its external opportunities and threats.
Strengths
Weaknesses
All-natural ingredients Freshness guarantee Trusted pet supply store Tastes like the "other stuff"
New product No history with natural foods No social media presence. Where food is sold.
Company growth E-commerce site Trend to "Pets are family" Trend to health pet food
Cheaper pet food More companies offering "healthy" products. Cost Established time in industry. Threats
Opportunities
Figure 1: SWOT analysis for SNHU Pet Supplies: Nature-Ally Pawtastic Dog Food
SNHU Pet Supply Store has many strengths that it can play from. It has a good reputation with
the community, a good loyal customer base, the new pet food utilizes all-natural ingredients, and
it is guaranteed to be fresh. While the weakness and threats are legitimate, if SNHU uses its
strengths and opportunities, they will be able to outweigh the negative components and push
forward the new product in a successful launch. SNHU Pet Supply has already identified the
Nature-Ally Pawtastic Overview
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need for healthier pet food and is ready to push this out to the health-conscious customers that
they already have coming to them.
SNHU Pet Supply has been looking at a lot of areas to launch this product for the first
time and is happy to announce that Nature-Ally Pawtastic will be available soon in Stafford,
Virginia. This populous area of 141,000 people has a median income of $103,005 with an
average monthly spending of $132.36 on their pets (Hunsberger. A, 2020; Point2, 2020; U.S
Census Bureau, 2020). The residents in the area already prefer natural lifestyles and enjoy being
outdoors for entertainment, relaxation, trails, and much more. The main target of this populous
for the start would be the 60% population of middle-class workers aged 18-34. Along with that
white males would be the focus as studies show that they spend the most money on their animals
at $173.67 per month (Hunsberger. A, 2020).
Seeing as this target market is already living an active and outside lifestyle that translates to
them taking their animals out with them and wanting a healthier lifestyle for their pets too. With
such a robust amount of people in the area taking care of themselves and their pets already the
10% markup in price won't be too much for this target t