NATURE'S RIGHT BITES TARGET MARKET
MKT 113: Final Project Part I Milestone Two
Nature's Right Bites Target Market
Southern New Hampshire University
NATURE'S RIGHT BITES TARGET MARKET
Throughout this paper, I will discuss the target market for SNHU Pet Supply Store's newest
product, "Nature's Right Bites." SNHU pet supply store offers a variety of items for pets and is
excited to add a new all-natural pet food line for dogs and cats. The new line will be available for
purchase both online and in stores.
The ideal market for the upcoming launch will be the Pacific Northwest Region of the
United States. According to Go Northwest!, the Pacific Northwest population is more than 15
million and growing [ CITATION GoN19 \l 1033 ]. Within the heart of the PACNORWEST are
Washington and Oregon. Both states have a pet owner percentage of more than 60% in 2011
[ CITATION Dog \1 1033 ]. Additionally, a common personality trait among PACNORWESTers
is their love for all things outdoors. On any given day, you will find thousands of pet owners
hiking trails with their dogs. Their health is important to them, so they can maintain their way of
life. This thought process will lead to owners wanting the same healthy food options for their
pets. All these qualities will be beneficial to the successful launch of "Nature's Right Bites."
With large groups of active people, there are going to be large numbers of people
interested in organic and natural ingredient products. This is a significant reason for choosing
this location for the target market. The residents in this area want to be outdoors; they want to be
healthy; they want to fuel their bodies with the best ingredients. This not only applies to their
families but to their pets as well. Because owners are so engaged in life, they want a pet that can
keep up with them. Feeding their pals "Nature's Right Bites" ensures their four-legged friends
will not skip a beat. By launching the product in this area, it will captivate the ideal audience for
"Nature's Right Bites" all-natural ingredient list. It has the ingredient list they need for the
lifestyle they want.
NATURE'S RIGHT BITES TARGET MARKET
The best place to launch an all-natural pet food such as "Nature's Right Bites," is in the
Pacific Northwest. The residents have the right mindset to choose healthy ingredients. They have
the right lifestyle to ensure they will be looking for this type of product. Lastly, they have the
population to make the launch successful and keep the product thriving. All the reasons listed
above are the driving force to make "Nature's Right Bites" the right bites for your pal!